Last updated: 9/8/2025
This Privacy Policy describes the privacy practices of 1v9 Holding AB ("Company," "we," "us," or "our"), a company located in Sweden, governing how we collect, use, and protect the personal information of individuals who use our Moments mobile application and related services ("Services").
By using any of the Services, you agree to the collection, use, storage, processing, disclosure and cross-border transfer of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access the Services.
We collect information about you from a variety of sources, and the type of information we collect depends on how you interact with our Services. This section provides information on the types of information we collect from you and why.
| Personal Information | Purpose | Legal Basis |
|---|---|---|
| Email Address | Account creation, authentication, and service communications | Necessary to perform our contract with you to provide the Services |
| Photos and Images | Generate personalized soundtracks and music based on your content | Necessary to perform our contract with you to provide the Services |
| User-Generated Content | Created soundtracks, saved moments, and any content you create through our Services | Necessary to perform our contract with you to provide the Services |
| Feedback and Correspondence | Customer support, product improvements, and responding to your requests | Necessary to perform our contract with you. Legitimate interest to improve the Services |
| Information Type | Purpose | Legal Basis |
|---|---|---|
| Usage Information | How you use and interact with our Services, troubleshooting, testing, security, and personalization | Necessary to perform our contract. Legitimate interest to improve our Services |
| Device Data | Operating system, device type, browser information, screen resolution, language settings, network information | Necessary to perform our contract. Legitimate interest to improve and secure our Services |
| Location Data | IP address and approximate location (city, state, geographic area) | Necessary to perform our contract. Consent where required |
| Online Activity Data | Pages viewed, time spent, navigation patterns, access times | Legitimate interest to improve Services. Consent where required |
We use cookies, local storage technologies, and similar tracking technologies to:
We may disclose your information to the following categories of third parties:
Where we allow third parties to collect and use personal information, we use reasonable measures to ensure such third parties provide the same or equal protection of user data as stated in this policy.
Our Services utilize third-party artificial intelligence providers for image analysis and music generation. These providers process your photos solely to generate personalized soundtracks and do not retain your content beyond what is necessary to provide the service.
Our Services are not intended for individuals under 18 years of age. We do not knowingly collect personal information from individuals under 18. If we learn that we have collected such information without proper consent, we will delete it. Where the age of legal consent is higher than 18 in your jurisdiction, you must obtain parent or guardian consent.
As we use international service providers, your data may be processed outside of Sweden. We ensure that all third-party providers maintain adequate data protection standards and comply with applicable data protection laws.
We retain your personal information only as long as reasonably necessary to fulfill the purposes for which it was collected, in accordance with our retention policies and applicable laws, or until you withdraw consent where applicable.
To determine appropriate retention periods, we consider:
We implement reasonable organizational, technical, and administrative measures to protect against unauthorized access, misuse, loss, disclosure, alteration, and destruction of personal information. However, no data transmission over the Internet can be guaranteed as completely secure.
Depending on your location, you may have rights including:
You have complete control over your data:
When you delete data, it is permanently removed from our systems and cannot be recovered.
If you have questions about this Privacy Policy or would like to exercise your rights regarding your personal information, please contact us:
We may update this Privacy Policy periodically. Material changes will be communicated through the app or via email. Continued use after changes constitutes acceptance of the updated policy.